Digital selling was part of the sales structure long before the pandemic started, but emphasis on digital interactions with customers became even more crucial when in-person meetings disappeared at ...

Do you remember when QR codes hit the scene in the early 2000s? Marketers around the world added them to ad campaigns with the hopes of attracting thousands, if not millions, of views. The thought was ...

It’s not only hybrid work that has become a new norm in the post-pandemic world. Just like workers demand flexible hybrid work opportunities, 86% of consumers prefer making purchases through hybrid ...

Digital sales and marketing channels continue to grow in importance in the 21st century commercial model. Most customer engagement happens in these channels. These channels are attractive because they ...

HOUSTON--(BUSINESS WIRE)--PROS ® (NYSE: PRO), a provider of SaaS solutions optimizing shopping and selling experiences, today announced additional agenda and keynote details for its annual Digital ...

In a lot of ways, COVID-19 was a catalyst for change as businesses quickly adapted to remote workforces, local restrictions to protect public health, changes in consumer needs, budgetary concerns and ...

HOUSTON--(BUSINESS WIRE)--PROS Holdings, Inc. (NYSE: PRO) today announced a five-year strategic alliances agreement with Microsoft as an extension to its existing relationship. The go-to-market ...

A growing number of customers prefer a buying experience with less interactions with sellers. A recent study by Gartner reveals that 43% of all buyers prefer a rep-free experience in their buying ...