Between 1997 and 2001 spending on direct-to-consumer (DTC) drug advertising more than doubled. Opinions differ as to whether and to what extent DTC advertising benefits the doctor-patient relationship ...

Concern about the potential pernicious effect of direct-to-consumer (DTC) drug advertising on physicians’ prescribing patterns was heightened with the 2004 withdrawal of Vioxx, a heavily advertised ...

Direct-to-consumer advertising (DTCA) of prescription medicines is a marketing practice by which pharmaceutical manufacturers communicate drug information directly to patients rather than through ...

This post was co-authored with Ms. Lily Johns, research coordinator at the University of Michigan. As discussed in a previous post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to ...

Please provide your email address to receive an email when new articles are posted on . Television and online advertising of medications has grown exponentially. Such ads impact doctor-patient ...

For more than two decades, Americans have lived with a peculiar feature of their healthcare system: television commercials in which smiling actors jog through sunlit parks, while a voice rapidly lists ...

Under the FDA’s proposal, a drug would be deemed misbranded if a DTC advertisement for the product “lacks fair balance and creates a misleading impression regarding FDA approval, the scope of the ...

Tamar Abrams had a lousy couple of years in 2022 and ’23. Both her parents died, a relationship ended and she retired from communications consulting. She moved from Arlington, Virginia, to Warren, ...

Add Yahoo as a preferred source to see more of our stories on Google. For more than two decades, Americans have lived with a peculiar feature of their healthcare system: television commercials in ...