After a 10-year pause on the beloved character, Dos Equis premiered a new 60-second ad with “The Most Interesting Man” during ...
Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand.
The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...
He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign - Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to ret ...
Heineken brand Dos Equis brings back The Most Interesting Man in the World after a decade-long hiatus.
Dos Equis (R) is imported into the US by HEINEKEN USA Inc., the nation's leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world's most international brewer.
Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most Interesting Man is set to make a return to television.
Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little different these days.
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...
And along with the campaign's return is its star actor Jonathan Goldsmith encouraging a new generation of drinkers to "Stay Thirsty, My Friends." ...
Jonathan Goldsmith is back as the Most Interesting Man in the World in a new Dos Equis commercial.