Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing ...

Dynamic pricing is legal — but that doesn’t mean it’s fair. Companies now adjust prices instantly based on demand, location, ...

A bill that would prevent grocery stores from changing prices from one shopper to the next through “dynamic pricing” may ...

This type of pricing holds enormous potential for retailers as long as they stay vigilant of regulatory moves and consumer ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

Dynamic pricing, resale and ticket monopolies are turning live music from a fan experience into a cash grab for corporations and resellers.

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...