British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents–short sequences between programming that identify a channel–it ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Channel 4 is largely regarded as a pioneer of modern Great British television, known for award-winning comedies like The Inbetweeners, fly-on-the-wall documentaries such as One Born Every Minute, ...

Rooted in physicality and driven by a desire to push the 3D space to its maximum, this studio proves why many creative brains are much better than one.

Despite being separated by decades, Apple TV’s new ident and Channel 4’s 1982 launch ident both bucked the prevailing trend when they aired. TV idents are one of the most important things a ...