Super Bowl LX is just around the corner, and that means companies will be spending big bucks to make sure their brand is the ...
Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...
New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...
“Our collaboration with Comcast Advertising's Media Solutions marks a major leap forward in using AI technology to enhance accessibility and drive the evolution of TV advertising. AI is helping ...
In this article, we explore how media buyers, marketers, and agencies can adopt sustainable practices to build greener and more effective advertising campaigns. Energy, travel, automotive, ...
I think of many classic local and national TV advertisements that were so good that, like them or not, they stuck in your ...
Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...
to remove barriers and give advertisers access to premium TV audiences. NEW YORK--(BUSINESS WIRE)-- Today, Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative ...
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