Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

As ads shrink in duration, brands are racing against the skip button. Is brevity killing creativity, or redefining how ...

Recent neuroscience and cognitive research have shown that audio advertising has a measurable edge in engaging listeners compared to other media formats. WPP’s Mindshare NeuroLab unit, in ...

Piyush Pandey, the man who redefined Indian advertising, turned everyday emotions into timeless campaigns. His work not only ...

The recent podcast revenue report from the IAB, in collaboration with PwC, unveiled significant changes in the podcast advertising landscape. Now as brand spending is clearly defining the medium’s ...

It’s being hyped as “latest major milestone in NBCUniversal’s efforts to shape the future of measurement.” The media company’s Executive VP for Measurement and Impact, former longtime Nielsen figure ...