At the University of Queensland, there is a display containing the longest-running laboratory experiment in the world. It's ...

Editor’s note: This is part of a series called “The Day Tomorrow Began,” which explores the history of breakthroughs at UChicago. Learn more here. A field experiment is a research method that uses ...

An experimenter's mindset requires being relatively unbothered when experiments don't work. If that's not your natural ...

Opinions expressed by Entrepreneur contributors are their own. The formulation of a problem is often more essential than its solution, which may be merely a matter of mathematical or experimental ...

With the right approach, even small firms can get a competitive advantage from the right kinds of tests. Harvard Business School’s Stefan Thomke says running experiments can give companies tremendous ...