We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

Students in our program apply social and behavioral science theories and methodology to predict and explain health-related behaviors as well as develop and evaluate health promotion and ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...