It's lauded as one of the most effective ads ever made, it stunned viewers, but on January 22, during the Super Bowl, "1984" launched the Macintosh without even showing the product once. It almost ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

On August 21, 2008, Microsoft recruited comedian and Mac superfan Jerry Seinfeld to appear in a series of ads to take on ...

Steve Hayden, the acclaimed advertising copywriter behind Apple’s iconic “1984” commercial that reshaped the tech-culture dynamic, and who later became vice chairman of Ogilvy, has passed away at 78.

This week’s standout campaigns include the return of Spotify Wrapped, the streamer’s annual celebration and analysis of users’ listening habits. After receiving backlash for leaning too heavily into ...