Inc.’s annual Female Founders list celebrates the US’s most innovative women entrepreneurs who are shaping the future of their industries. The Lumistella Company, the company behind The Elf on the ...

Editor’s note: This story may contain spoilers for prying little eyes! In the same way the Elf on the Shelf greatly increased the Christmas creep, forcing parents to add additional stress to our ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

Traditions around the holidays are meant to be passed down for generations: songs, ornaments, recipes. So creating a new tradition that resonates with families worldwide is nothing short of a ...