Add Yahoo as a preferred source to see more of our stories on Google. Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Fender Japan Fender has continued to celebrate the first anniversary of its flagship Tokyo store by releasing a new range ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. US guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its ...

The guitar maker's revenue in Japan has seen double-digit growth each year since 2015. By Associated Press Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric ...

Fender, the guitar of choice for some of the world’s biggest stars from Jimi Hendrix to Eric Clapton, is opening what it calls its “first flagship store” in its 77-year history. The American guitar ...

Fender has a high-street retail presence for the first time in its history after it opened its doors at the Fender Flagship Tokyo on 30 June. The store is huge, spread across four levels. If you are ...

Fifty years ago in March 2025, the Japanese company Sanrio introduced Hello Kitty to the world. Designed by Yuko Shimizu, the familiar anthropomorphised cat character has transcended cult status and ...

Fender has collaborated with legendary Hawaiian artist Heath Brown on what might possible be the ultimate electric guitar for surf rock. Just add a spring reverb pedal of your choice and you are all ...

One of the greatest music icons of all time has been given a fresh lease of life in Australia and it is something to behold. This is not a riddle, but just what springs to mind when you sit down with ...

After nearly a year since opening its first flagship store in Tokyo, guitar maker Fender has been making itself at home in Japan while serving up delicious ham sandwiches. It’s perhaps in honor of ...

So, I'm curious. I currently own a Fender American Vintage '57 Strat from the 80's. One thing that influenced the purchase of this strat (which I got used) was the "buy american" advice I had picked ...