Fiat is launching the 124 Spider, a car that doesn't come along every day. It's the first rear-wheel drive convertible built by the Italians in many years. Oh, sure, it's actually made in Japan, but ...

To the people who create car commercials, horsepower and technology aren't always strong selling points. They're wonky, factual, bullet-pointy things that might persuade someone who's paused to pore ...

Following up on a previous ad where a Fiat 500 hatch turned into a 500X SUV after it swallowed a blue pill dropped by an elderly man, Fiat has come up with another ad featuring the same couple. This ...