Since 1888, caring has been at the heart of Fidelity Bank’s philosophy, so much that a heart is the logo for their LifeDesign promise, the brand for the way they do business. The Bank strives to be a ...
Brands pass through various stages. To remain active from one stage to the other, many try to stay connected to market forces. For Fidelity Bank Plc, the unveiling of its new brand identity ...