Fireball Cinnamon Whisky has launched a rivalry-fueled campaign timed to the start of the college and NFL football seasons, according to details shared with Marketing Dive. Key to the campaign are new ...

A federal court in the Southern District of New York recently granted motions to certify a class in a case (combining two different proposed class action cases) involving purported false advertising ...

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A federal class action against Sazerac shows its malt beverage product Fireball cinnamon on the left, along its more famous whiskey beverage, Fireball Cinnamon Whisky. (Screenshot via Courthouse News) ...

CHICAGO -- A civil lawsuit filed in federal court alleges Fireball mini bottles do not actually contain any whisky as the label says. The label on Fireball sold at liquor stores says "Whisky with ...