Desert Rising’s color tones come from the Coral Pink Sand Dunes State Park in Utah, with a landscape featuring deep berry ...

Ford's new Desert Rising trim option adds bright magenta seats and sand dune graphics to new Bronco Outer Banks models.

Ford's growing Custom Garage business aims to capture a bigger share of the $53 billion aftermarket industry ...

The Bronco Desert Rising with magenta details is the first of Ford's Horizon Series, customization programs offered by Ford ...

The recent debut of the Ford Custom Garage program proves beyond a doubt that the Blue Oval is looking to capture its own chunk of the ever-growing aftermarket surrounding enthusiast cars. The outfit ...

Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S.