Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF’s Fully ...

Welcome to GOLF’s newest series “Firsthand with a Fitter,” where we dive into some of the most common questions golfers have about club fitting, issues they struggle with on the course and how ...

Most conversations about golf equipment center around things like lie angles, clubhead design and shaft composition and length. But in our continuing series on the tools of the game, we’re going a ...

The new Concept Helix grip system is intended to make re-gripping easier, eliminating the need for tape, solvents and other equipment. Will golfers be keen on an innovative DIY approach that ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Which golf club grips are best? Golf is both fun and challenging. The most subtle nuances in your golf swing can make a big difference in your score. The same holds true for your golf equipment — ...

Whether you’re a beginner golfer or just need a refresher, here’s how to grip a golf club – and the options you can use. Learning how to grip a golf club properly is essential when you’re looking to ...

EVEN IF YOU’RE new to golf, you’ve probably noticed that there are many ways to invest time and money in the pastime. But what pays the biggest dividends for most players—especially those having ...