I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

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The Ice Bucket Challenge is back, but this time for a new cause. The ALS Ice Bucket Challenge that went mega-viral in the summer of 2014 had more than 17 million people on social media, and even ...

This spring, social media is once again full of people dumping buckets of water on their heads. The famed Ice Bucket Challenge has returned — and while it may look the same as it did at the height of ...

Over the past few weeks, tapping through friends’ Instagram stories has led users to notice the resurgence of the ice bucket challenge. People have seen their friends and families partake in what ...

PETE FRATES WAS DIAGNOSED WITH ALS AT 27 WHEN HE AND A COUPLE OF FRIENDS DISCOVERED THE ICE BUCKET CHALLENGE. PETE KNEW IT WAS THE SOCIAL MEDIA VEHICLE HE’D BEEN LOOKING FOR. I’M GOING TO CHANGE THE ...