GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

Geico’s comeback in the car-insurance wars is incomplete. The Berkshire Hathaway-owned company, known for its green gecko mascot, has pared staff, invested in technology and tweaked pricing models in ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Kara McGinley is a staff Insurance Writer at WSJ | Buy Side. Previously, she was an editor at USA Today and a senior editor at Policygenius. She has over seven years of experience writing, editing and ...