One explanation for this is that your brain can read a word faster than it can label a colour." This insight is echoed by Simply Psychology on its website: "In psychology, the Stroop effect is the ...

It turns out that repeating a name immediately actually interferes with the brain’s work of encoding ... are there for remembering names (and words in general)? Use it. The first of the other ...

But new research from Abertay academics has now suggested that our brain can also quickly learn ... The study, published in the British Journal of Psychology, set out to explore how our brains ...