Sales and marketing leaders who act decisively ... It’s time to get moving—now—on using AI to enhance go-to-market (GTM) strategies. Adoption is in the early stages, but that’s no time ...

A creative brief is like a road map. A good brief leads to imaginative ... The more precise and detailed the better. Go beyond age and sex to include demographics and psychographics. Here's where you ...

This article covers how a well-crafted brief can help bridge the gap between your marketing vision and ... the content within ...

Going in-house Moving on, Iyer shared an interesting fact mentioning that while the campaign for Parakh has been co-created with The Womb, most of their marketing ... strategy to a brief limits ...