Google’s AI Mode mistakenly labeled traffic as "direct" instead of "organic." Google confirmed it was a bug and fixed it. Traffic is now properly categorized. Google AI Mode traffic bug fixed after ...

Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels, offering improved capabilities in reporting, explorations, segments, and audience ...

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...