So, here is the Customer Hierarchy Of Needs: · Products that Work – We’re starting at the bottom of the pyramid and working our way up. This is the base, and it’s simple: whatever you sell ...

Ever heard of Maslow’s Hierarchy of Needs ... His findings are generally placed in a pyramid, with the largest, most fundamental of needs at the bottom and the need for self-actualization at the top: ...

As skills become baseline capabilities accessible to any company with the right tools, a thoughtfully cultivated culture is the strongest shield against commoditization.