Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

In a world where innovative ideas are the currency of success, my role as the founder of Mitgo Group is imperative. Over the years, I have led project ideas that have revolutionized the industry and ...

Most ecommerce product pages weren’t built for how people shop today. They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

Some products are inherently expensive. Companies can offer leasing programs, financing options and other marketing approaches to make them accessible to working families. There are times when ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

No camera? No worries. You don't need lighting kits, studio backgrounds, or high-end equipment to produce compelling product videos. You don't even need to hit the record button, in fact. With ...