Hybrid events aren’t new. In fact, they’ve been happening for some time, but they are now a regular feature in every major domain. The manner in which businesses interact with their target audiences ...

As we sprint through the spring event cycle in a blur of tarmacs and generative AI demos, I was hoping we'd find a way to combine the best-of-virtual with a rethink of what matters on-the-ground.

The pandemic has left business leaders with endless opportunities. The ways in which we engage with our audiences are changing by the day. No longer are we limited to in-person events—we now have ...

Event planners are super-psyched about the return of on-the-ground events - but why are they dismissive of hybrid events? If you claim to be "customer-first," your next event better be hybrid. Join me ...