In our recent IBM series, we discussed IBM’s (IBM) growth strategy in 2015, which continues to revolve around acquisitions. We are a little over one month into 2016 and IBM has already announced five ...

To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday ...

IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The company did not disclose the ...

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The line between enterprise software and digital agencies is blurring. As the merger between Publicis and Omnicom came to a screeching halt last week, the growing demand for data and tech prowess ...

IBM has unveiled GRAMMY IQ, a new fan engagement platform built with IBM watsonx that brings artificial intelligence directly into the Grammys digital ecosystem. As the Official AI and Cloud Partner ...