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The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

It's been a particularly frightening month for those in the LGBTQ community, so even small symbols of solidarity matter. On Friday, IBM announced that they would be rolling out a new logo emblematic ...

Lenovo has announced plans to cease using the IBM logo on its products, with a complete switchover to new branding to happen before next year's Beijing Olympics. The Chinese company bought IBM's PC ...

Nothing embodies the calm authority of American industry like Paul Rand’s logo for IBM. Designed in 1956, at a time when International Business Machines was still using vacuum tubes in its vast ...

Red Hat Inc. is dropping its legendary “Shadowman” logo after almost 20 years as its proposed $34 billion acquisition by IBM Corp. nears completion. The enterprise software company debuted its new ...

IBM's striped logo is one of the world’s most iconic visual designs. Created in 1972 by Paul Rand, the “father of graphic design,” this simple yet powerful wordmark has outlasted 10 U.S. presidents ...