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BUFFALO, N.Y. – Self-image goals are associated with and predict intentions to share self-promoting social media content, and there is some evidence suggesting that compassionate goals can generate ...

The ways that people view themselves have been the focus of recent research. Someone with an “independent” self-image sees himself as distinct from others, while a person with an “interdependent” view ...

A recent study published in the Journal of Consumer Research suggests that consumers may be influenced by whether they view themselves as more or less of an independent type, and whether they ...