Instead, the company says it found speed through an entirely new method.

Many golfers try to increase speed by swinging harder, but real gains come from improving strike quality. A steep backswing position often forces compensations, reducing efficiency and ball speed. By ...

This past weekend, Rory McIlroy put on a masterclass in driving prowess, showcasing tremendous distances and impressive accuracy off the tee. His ability to consistently hit the driver long while ...

Every weekend warrior wants to know how to increase club head speed for more distance, so the Rainmakers Golf crew asked top-ranked golf teacher Jake Thurm for some reliable tips! If there’s one ...

CHASKA, MINN. — First, there was the Bomb and Gouge era, which emerged as statistics proved the importance of driving distance. In turn, new technologies, fitness regimens and swing techniques allowed ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...