The National Hardware Show (NHS), the annual trade show and conference for the home improvement and hardware industries produced by independent show organizer RX, is launching an exclusive two-day ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. And naturally, there was a ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Dana White has taken a shot at UFC rival promotions after attending an influencer event hosted by internet sensation Adin Ross. The UFC has forever been the premier promotion in mixed martial arts ...