As the midterms approach, an alarming online trend is gaining traction ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion ...

Their videos have proliferated on social media, but the payments are frequently hidden from viewers. By Ken Bensinger and Stuart A. Thompson Josh Greene is a rising left-wing social media star with ...

Social media influencers have become cultural powerhouses, setting trends, shaping lifestyles and even swaying political views. As their influence grows, so do ethical debates about them: are they ...

Influencers who describe themselves as healthcare professionals tend to post much more often about topics like medical conditions, mental health or treatments requiring the supervision of a doctor.

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. With influencer marketing firmly embedded in CPG companies' ...

The ongoing dialogue around crowd etiquette and influencer culture at the 2026 US Open reached a fever pitch Friday, Sept. 4 when the U.S. Tennis Association (UTSA) revoked two content creators' ...

In recent years, micro-influencers have emerged as a valuable marketing asset for brands seeking to reach niche audiences and maximize their impact. These influencers, with a modest yet dedicated ...

I can’t say I’m enjoying my new gig as a would-be creator. But these days, I don’t have much choice ...