Influencer marketing has a firm foothold in both B2C and B2B marketing strategies. As influencer marketing grows, so does the need to efficiently manage those campaigns. Influencer marketing tools can ...

The creator economy is no longer trying to break into show business—it is show business. For the first time in the five-year history of the Top Creators list, the ranking of the 50 most powerful ...

Best Buy shoppers will soon see more influencers on the tech retailer’s website. The company is rolling out a feature on its website that lets creators put together curated product collections and ...

Being an influencer is more than just posting content and hoping something goes viral. In this video, we break down the best practices influencers and content creators should follow if they want ...

From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...

More than 6,000 teens and young adults responded to a survey about the careers they want to pursue.

Celebrities and influencers continue to attract new endorsement deals as marketers look to such partnerships as a way to drive engagement with target audiences. Over a quarter of brands currently ...