Below is live coverage of the Search and the Integrated Marketing Mix from the SES Chicago 2009 (official SES Chicago Site) conference. This coverage is provided by Chris Boggs of Rosetta. We are ...

Old habits die hard. Consider, for example, the outdated and inefficient model of mass media advertising and the its corresponding mindset. That hasn't worked in years. Or how about the single-channel ...

Technical issues prevented this session from being live blogged. Below is live coverage of the Search & the Integrated Marketing Mix from the SES New York conference. This coverage is provided by ...

How consumers interact with shareable, influencer media and information is evolving faster than at any time in the last 20 years. Cultural acceptance and changing media consumption behaviors have ...

Tony Holmes, group account director with McCann Erickson, offers a nice analogy about the powers of effective integrated marketing. He says, “Good integration gives different channels different roles ...

Integration is a marketing catchphrase of the moment. Its value propositions seems unquestionably strong—the whole of a marketing initiative can be greater than the sum of its multidisciplinary parts ...