Lectures can be good, but dialogues are almost always better. That’s the truism underpinning a surge in interactive video ads that allow brands to connect with audiences in ways impossible for static ...

Interactive video ads drive a 47% gain in time spent with a marketing message compared to a non-interactive ad, according to a study from Magna, a media strategy group of ad giant IPG Media Lab.

Looking to add interactive video to your repertoire? If so, you're on trend; we recently conducted a survey at Rapt Media and found that a whopping 64 percent of consumers are more likely to spend ...

An in-depth guide on video marketing for business owners with the best practices to kickstart their video strategy for brand building. Marketers have used videos since the 1940s, but the term “video ...