WhiskeyPulse on MSN
Ja Rule's whiskey brand targets non-whiskey drinkers
Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions ...
Aisha Atkins, Ja Rule, and Billy McFarland at a 2014 party in Montauk | Patrick McMullan/Patrick McMullan via Getty Images Ja Rule co-founded the festival alongside entrepreneur Billy McFarland, ...
As American whiskey sales face pressure, rapper Ja Rule is taking a measured approach to growing his celebrity-backed brand ...
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