Jaguar's new EV is as avant-garde as its controversial rebranding and ad campaign. But all that hate may be misplaced. Jaguar has gone through a huge, refining its logo and changing its branding. It ...

Jaguar Land Rover’s decision to fire the advertising agency behind its disastrous DEI-fueled campaign is a classic case of “too little, too late.” Reported first by The Telegraph, this move is as ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

The Jaguar CEO recently resigned in the wake of a controversial ad campaign the luxury car company released months ago in an effort to rebrand as “woke.” After spending three years as CEO and three ...

Jaguar's rebrand has been controversial — but its rollout might also be a genius move. Advertising veterans told Business Insider the strategy could help mark a new era for the brand. Still, not ...

British luxury auto company Jaguar launched a radical revamp of its classic brand with a new woke ad that’s raising eyebrows across the internet. The 30-second spot begins with a bright yellow ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and "intolerance.

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Jaguar defended its rebranding campaign after online critics roasted a promotional video. Jaguar's boss said the rebranding message was lost "in a blaze of intolerance." The campaign, featuring models ...