The revolutionary brand kicks off an epic 50th birthday celebration by modernizing some heritage-loaded riding apparel.

The Vermont-based snowboard brand has named Denny Bruce CEO, effective Sept. 21. He will succeed Donna Carpenter, the widow ...

"After he passed, a lot of really good ideas were coming across from Burton employees, from the snowboarding community, just on how we could honor him and not only celebrate his legacy, but keep ...

STOWE, Vt. -- Snowboarders glided down a Vermont mountain Friday on the opening day of the season as a tribute to Jake Burton Carpenter, a pioneer in the sport who died this week. Carpenter, who ...

Burton Snowboards tapped into its past Tuesday, naming one-time regional brand manager Denny Bruce to take over as CEO as the ...

BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by ...

Mount Everest's most dangerous route and the elite ski mountaineers driven to climb it and ski down are the protagonists of a new documentary at the Venice film festival from the Oscar-winning team ...

Burton is parting ways with its chief executive officer. John Lacy, a 29-year veteran of the Vermont-based snowboarding brand, will be exiting the company. Donna Carpenter, wife of founder Jake Burton ...

LIVIGNO, Italy (AP) — There might not be snowboarding at the Olympics — or snowboards at all — if it weren’t for an entrepreneur named Jake Burton. And, in what feels like more than your ...

Burton is ready to tell its story more loudly. The Vermont-based brand best known for its snowboards has hired a new chief merchandising officer and chief marketing officer as it moves to translate ...