But James 'The Iron Cowboy' Lawrence, the endurance athlete who completed 100 Ironman distance triathlons in 100 days, learned the hard way that one why isn't always going to cut it. 'You think ...

If you think endurance athletes don’t need to lift weights, James Lawrence – aka The Iron Cowboy, aka the man who completed 100 Ironman triathlons in 100 days – has some news for you.

Men's Health sat down with legendary endurance athlete, speaker and author James 'The Iron Cowboy' Lawrence to discuss performing beyond the limits of your mind, finding motivation through tapping ...