The birthplace of tea is seeking to dominate the global matcha market. Read more at straitstimes.com. Read more at ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...

Consumers are moving beyond Instagram-worthy green drinks and asking where their matcha comes from, who grew it and whether ...

​Matcha, a premium powder derived from specially shade-grown tea leaves, is unique because the entire leaf is consumed, ...

As Thailand’s appetite for matcha grows, Isreya “Best” Liangkobkit is betting that the Japanese tea is no passing craze.

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing success as matcha continues to grow in the US.

Assam’s Chota Tingrai Tea Estate launched India’s first commercial matcha, selling its debut batch in Guwahati and marking the country’s entry into the global matcha market.