The complexity of “kawaii” may help explain Hello ... Forget the understated wabi-sabi aesthetic historically associated with Japan. A chameleon-like cat-girl who reflects unabashed kitsch ...

Take a long sip of cuteness with these deliciously adorable kawaii drink coloring pages. Print them for coloring fun!

In recent years, Japan's kawaii culture has exploded in popularity. WSJ's Eric Bellman speaks with author Manami Okazaki about how cuteness has gained a global fanbase.

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

Cuteness as a Japanese concept predates the modern ... toeing the line of aesthetic taste. And yet kawaii has persisted, morphed and evolved. Nowadays, cute things are everywhere, perhaps an ...

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics. This brand, with over 50 years of history, has left an indelible mark ...