Domestic first class is coming to JetBlue flights, and the airline revealed details about the new seating option this week.

BlueFirst is the latest sign of JetBlue's — and the broader airline industry's — laser focus on premium demand. Here's a closer look at its new seat.

Two airlines are making opposing moves in premium seating, but both are part of the same trend.

JetBlue unveiled BlueFirst, a new domestic first-class experience with upgraded seating, seatback ordering, meals and airport ...

The airline has unveiled BlueFirst, a new domestic first-class product that will bring larger seats, and upgraded food and drinks.

Later this year, JetBlue will debut its new “BlueFirst” cabin. It's the carrier's first attempt at a fleetwide domestic first-class product.

The new offering, called BlueFirst, will feature redesigned seats, premium amenities and upgraded seatback technology.

Seats in the new first class will be arranged in a two-by-two configuration with five inches of recline and up to seven inches of additional legroom compared to JetBlue’s main seats. Those seated in ...

JetBlue’s new BlueFirst seating represents a “fresh take” on domestic first-class service, with upgrades that touch on every facet of flight.

Add Yahoo as a preferred source to see more of our stories on Google. JetBlue, which currently offers its highest-end Mint service with lie-flat seats on select long-haul routes, plans to introduce a ...

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JetBlue ( JBLU) is cashing in on the increased demand for premium and corporate travel with BlueFirst, the carrier’s first-class, premium experience for domestic flights. Available for booking this ...