You know the stars. JuJu Watkins. Paige Bueckers. Hannah Hidalgo. It’s the start of the NCAA tournament and all eyes will be ...

The Michigan football program unveiled the new Jordan brand FlyElite football on Tuesday to be used for the 2025 season. The Wolverines switched from Adidas to Jordan brand prior to the 2016 ...

Academy Sports expands Nike partnership with Jordan launch in 145 stores and online, at a time when top quintile households are trading down.

Playing off the NBA's response to Michael Jordan almost 40 years ago and Hurts mismatch cleats scenario earlier this season, ...

Eagles Super Bowl MVP Jalen Hurts is officially the face of Jordan Brand after having dinner with Michael Jordan ...

A new Jordan Brand advertisement features new Los Angeles Lakers superstar Luka Dončić officially moving on from his Dallas Mavericks days. The ad shows Dončić (or an actor playing Dončić ...

On March 1st, the program is partnering with the Jordan Brand to release a new football that will be tossed around tailgates all fall long. Yes, a football with the logo of a man dunking a ...

Luka Doncic has moved on. At least that’s how Jordan Brand’s newest advertisement made it appear. Just a few hours before Doncic faced the Dallas Mavericks for the first time, the shoe company ...

Hurts' star power appears to have gone even higher as he was recently spotted having dinner with NBA legend Michael Jordan.

flashed on the screen in red and all caps before a red Jumpman logo appeared. Advertisement This was the Jordan Brand ad that was released hours before the Los Angeles Lakers hosted the Dallas ...