The masterminds behind the famous Michael Jordan-Larry Bird commercial had almost total creative freedom while coming up with the spot. McDonald’s chief marketing officer Paul Schrage only stipulated ...

Michael Jordan was a game-changer on the court as soon as he was drafted. But MJ also was an instant game-changer off the court, eschewing the popular Converse for the still-under-the-radar Nike and ...

Great rivalries make great entertainment and McDonald's hit the jackpot when they got Jordan and Bird to play a game of H.O.R.S.E. for a Big Mac. Directed by Joe Pytka, the commercial celebrated the ...

Looks as if Cleveland fans aren’t the only ones who have decided to respond to Lebron James “Rise” commercial, NBA legendMichael Jordan said it best in his classic “Maybe” commercial and it’s not ...

Basketball fans everywhere are celebrating the NBA on Christmas Day. Sneakers are just as synonymous with the holidays as basketball, and hoopers have been able to count on Jordan Brand every ...

Following Kevin Durant's decision to leave Oklahoma City this past summer, it's clear that his relationship with former teammate Russell Westbrook isn't what it once was. Not only has it been ...

With all the superstar teamups, individual rivalries are getting lost. Kevin Garnett and Kobe Bryant never really were rivals, for some reason. LeBron James joined Dwyane Wade. Carmelo Anthony has his ...

Just realize when you hit play you are going to get sucked in, so carve out a little time. This is a couple of years old from carlzson299 on YouTube, but I hadn’t seen it yet — a compilation of pretty ...