As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

The last few months have been a whirlwind for Luka Doncic after shockingly being traded by the Dallas Mavericks to the Los Angeles Lakers. Despite being caught off guard by the trade, Doncic has ...

Well-known sports announcers give their takes on sports stars, such as Bo Jackson and Michael Jordan, while messages from Nike appear on screen encouraging watchers to buy their shoes. Watch here.

Every year, new commercials go viral during the Super Bowl, and one particular spot caught the attention of sports fans this year. Fans watching the game were intrigued by the trailer for a new movie ...

His Nike ads featuring Bo Jackson as well as those with Michael Jordan and Spike Lee were as much art as commerce It’s highly unlikely you recognize the name Jim Riswold. It is, however, highly likely ...

His work for Nike — particularly commercials starring Michael Jordan and Spike Lee — blurred the line between advertising and entertainment. By Michael S. Rosenwald Jim Riswold, a visionary and ...

The Buick Grand National co-stars alongside NBA star Luka Doncic in a new advertisement for the Luka 3 Jordan basketball shoes. The ad is about 25 seconds long and has gained a good deal of attention ...

Suns forward Cameron Johnson has partnered with Phoenix-based shoe cleaning brand RESHOEVN8R to appear in its new marketing campaign's first two videos in a series that will recreate nostalgic Nike ...

The timing for VICE TV’s new documentary, One Man and His Shoes, couldn’t be better, one week removed from the completion of ESPN’s The Last Dance. Interest in Michael Jordan’s legendary NBA career ...