These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Nike says this “modern shoe built on the air Jordan legacy” has “cloud-like cushioning and design elements that echo the AJ4.

These are the shoes that Michael Jordan during most of his rookie season with the Chicago Bulls in 1984-85, while Nike started selling the Nike Air Jordan 1 sneakers in only a handful of test ...

During the contest, he wore the instantly recognizable Nike Air Jordan sneakers. And for the occasion, Nike re-released the Air Jordan 1 Retro High OG “Black Toe” sneakers in a classic white ...

John Trottier, an accomplished sneaker customiser ... the “Lions Dance” Air Jordan 1 High Lux, is a testament to this through stunning detailing and a beautiful flow of colours inspired ...

Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is back and better than ever in the "Lucky Shorts" colorway. Fresh off of ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more than 20 years ago. In fact, even his sneakers are iconic. And now in ...