A fast food restaurant's silly mascot may seem insignificant, but when a customer sees it, it can trigger emotions, memories, and even the impulse to go eat there. It's something that a passerby can ...

For a majority of young Americans, KFC’s iconic founder, Col. Harland Sanders, might as well be the Noid. While Col. Sanders has been around much longer than Domino's 1980s-era mascot, KFC found in a ...

Smile, it's hockey season. That's KFC's clever new ad campaign up north in Canada as its residents mark the season kickoff for their favorite sport. Better yet, accompanying KFC's new motto is an ...

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...