A recent study shows the country’s news ecosystem is shifting towards alternative sources. This trend might shape journalism in the years to come. On June 25, 2024, Kenya experienced a pivotal moment: ...

Kenya’s top social media influencers earned a combined Sh296 million in 2025 from brand-sponsored posts, pushing total creator economy payouts past the Sh1 billion mark, a new report shows.The study ...

The government wants influencers to help tell its story to Kenyans online. But with a KSh100 million proposal already on ...

Kenyan creator Owen Githanga reveals six days in hospital, including five in ICU, as The Kenyan American Home shares his recovery update from his hospital bed.

For years, digital advertising revolved around a simple formula: brands bought attention, influencers amplified it and consumers scrolled past it. Now, a different kind of marketing machine is ...