"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

In today's video, I explore hair straightening using a keratin shampoo, deep conditioner, and serum, resulting in silky and ...

Let the experts explain.

ELAINE D'FARLEY I'm usually the beauty guru, but in this case I'm going first to Arsen Gurgov, a hairstylist at Louis Licari in New York City, to get the straight story. Arsen, what is this keratin ...

Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

I like my hair, but I don’t love it. No matter how many incredible, stylist-recommended, bank account-breaking conditioners, serums and anti-frizz sprays I apply to my long, sort-of wavy, but mostly ...

Within the last few years, Keratin treatments have gained popularity as an option for women with curly, frizzy, coarse and unmanageable hair. They have been considered a solution for women seeking ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that helps keep our locks strong and healthy. With daily blow-drying and ...

OMI reports biotin and keratin peptides are popular hair health supplements, with keratin peptides offering direct benefits ...