Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

In today's video, I explore hair straightening using a keratin shampoo, deep conditioner, and serum, resulting in silky and ...

Keratin treatments have been around for years now, but when they first entered salons, they were an absolute game-changer for people with coarse, curly or frizzy strands. Featuring keratin, which is a ...

Let the experts explain.

Which keratin treatment is best? The beautiful shine and sleek look a keratin treatment adds to your hair is worth all the hours you may spend getting it. Keratin is one of the major proteins found in ...

When it comes to styling and straightening hair, keratin treatments are a staple — but that may change as soon as April of this year. "Keratin is a common protein found in skin," according to Dr.

To put it lightly, my relationship with my hair has always been… complicated. Aaaaaand I hated it. People who wear their natural hair out daily, embrace the lifestyle, I love and adore you. I so badly ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

Keratin treatments come with a lot of rules. During the three-day developing process after your treatment, you can't pull your hair back into an updo (or any style that might cause dents), you can't ...