Researchers have conducted an experiment on 900 people which shows intercultural connections between 25 different languages. This could be a breakthrough in the fields of linguistics and philology.

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When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is ...

Why does “bouba” sound round and “kiki” sound spiky? This intuition that ties certain sounds to shapes is oddly reliable all over the world. For at least a century scientists have considered this ...

Take a look at the picture and honestly tell me which shape you would match to the word ‘bouba’ and which you would match to the word ‘kiki’. If you associated ‘bouba’ with the rounded shape and ‘kiki ...